Publications
Tourism BC publishes a variety of consumer publications to assist potential visitors in planning their BC vacation experience. These guides include the Vacation Planner, the Outdoor Adventure Guide and the Approved Accommodations Guide. By advertising in the publications best suited to your business and target market, tourism businesses can reach a wide audience of consumers who are planning a trip to British Columbia.
Advertising opportunities are available in all of the publications listed here, with the exception of the BC Road Map & Parks Guide.
Outdoor Adventure Guide
The Outdoor Adventure Guide offers comprehensive information on land, water and winter outdoor adventures, from the guided tour to the do-it-yourself excursion. A new addition are maps of key activities making the guide even more user-friendly.
Distribution
A total of 150,000 guides are distributed through Visitor Centres, mail fulfillment through 1-800 HELLO BC and HelloBC.com enquiries, trade and consumer shows, tour operators and travel agents. The Outdoor Adventure Guide is also available as an e-guide (downloadable PDF) on HelloBC.com.
Market Coverage
Canada: 56%
United States: 38%
Overseas: 6%
Who Should Participate/Who Will Benefit Most
Tourism businesses targeting activity/adventure-oriented customers from all markets.
Ad Sales Contact Information
Canada Wide Media Limited
Tel: 604 299 7311 Fax: 604 299 9188
Email: tbcadsales@canadawide.com
Contact: Gillian Trainor
Ad Closing for 2010 Outdoor Adventure Guide: September 2009
Publication Date: January 2010
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Vacation Planner
The Vacation Planner offers a powerful advertising opportunity to reach the prime, out-of-province target market: travellers over 40 with above average education and income who are seriously considering a visit to BC.
The Vacation Planner provides an overview of the six BC tourism regions and directs consumers to the best resource for more detailed information on selected destinations and activities.
Distribution
300,000+ Vacation Planners are distributed to US, overseas and Canadian markets through primarily, mail fulfillment, the 1-800 HELLO BC Call Centre and HelloBC.com enquiries, auto associations, tour operators and travel agents. The Vacation Planner is also promoted through other marketing initiatives and is available as an e-guide (downloadable PDF) on HelloBC.com.
Market Coverage
Canada: 52%
United States: 37%
Overseas: 11%
Who Should Participate/Who Will Benefit Most
All tourism businesses targeting long-haul markets
Ad Sales Contact Information
Canada Wide Media Limited
Tel: 604 299 7311 Fax: 604 299 9188
Email: tbcadsales@canadawide.com
Contact: Gillian Trainor
Ad Closing for 2010 Vacation Planner: September 2009
Publication Date: April 2010
Approved Accommodation Guide
With its 83-year track record, the Approved Accommodation Guide has become the standard for information on accommodation in BC, for both tourism businesses and their customers. It is the only guide to Tourism British Columbia inspected and approved accommodations.
Distribution
275,000 guides are distributed through mail fulfillment through HelloBC.com and 1-800 HELLO BC enquiries, trade and consumer shows, tour operators , Visitor Centres and travel agents.
Market Coverage
Canada: 90%
United States: 9%
Overseas: 1%
Who Should Participate/Who Will Benefit Most
Tourism BC approved accommodation properties, who are targeting travellers from all markets.
Read how properties can participate in the Approved Accommodation Listing Program.
For information on how properties can participate in the Approved Accommodation Listing Program click here.
Ad Sales Contact Information
Canada Wide Media Limited
Tel: 604 299 7311 Fax: 604 299 9188
Email: tbcadsales@canadawide.com
Contact: Gillian Trainor
Ad Closing for 2010 Approved Accommodation Guide: September 2009
Publication Date: January 2010
Regional Guides
Regional Destination Marketing Organizations publish detailed touring guides that provide comprehensive travel information about their specific region. Several organizations also publish guides that focus on activities, such as golf and other outdoor adventures.
The Opportunity
Advertising opportunities are available in each of these publications.
Guides are distributed through the Visitor Centres, mail fulfillment and trade/consumer shows.
Who Should Participate/Who Will Benefit Most
Tourism businesses in each region
Contact Information
Regional Destination Marketing Organizations
Sector Publications
Sector publications feature experiences such as fishing, golf and guest ranches.
The Opportunity
Each year, sector associations throughout the province conduct marketing programs in partnership with Tourism BC. Advertising opportunities are available in some of these publications.
Guides are distributed through the Visitor Centres, mail fulfillment and trade/consumer shows.
Who Should Participate/Who Will Benefit Most
Tourism businesses involved in experiential sector categories such as fishing, golf and guest ranches.
Contact Information
Heather Boyd, Coordinator, Sector Development & City Destinations
Tel: 604 660 3564 Fax: 604 660 3383
Email: Heather.Boyd@tourismbc.com
BC Road Map & Parks Guide
This comprehensive map features updated highway and detailed provincial park information. The Road Map is sold through Visitor Centres and is also available at discounted rates for tourism businesses that wish to provide maps to their customers free of charge.
The Opportunity
Limited advertising opportunities exist on the back cover of the official BC Road Map & Parks Guide.
Contact Information
Davenport Maps
Tel: 1 888 611 MAPS (6277) Fax: 1 888 611 6222
Email: maps@davenportmaps.com
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