Connecting with Travel Trade

Discover how you can connect an outstanding tourism product with the travel trade for promotion to potential visitors from around the world.  Here you will find information about Tourism British Columbia’s consumer and trade initiatives in primary markets, both domestic and international.

Tourism BC partners with key industry representatives on cooperative marketing and education initiatives. Together they deliver a diverse range of travel trade programs in North America and overseas thereby increasing demand for British Columbia as a preferred travel destination.

Travel Trade Programs - North America

North America is BC's most important market in terms of proximity, size and existing level of consumer awareness.  Key areas for visitor revenue include: regional BC; Alberta, Washington and Californi ...

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Travel Trade Programs - Overseas

Tourism BC representatives in key overseas markets identify market trends and opportunities for BC tourism businesses. They work with tour operators to introduce new products and develop targeted join ...

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Trade Shows

Tourism BC participates in a variety of trade show events in North America and Overseas. Below you will find information on upcoming trade shows in these key markets. Future events will be updated as ...

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New Product Bulletin

The Tourism BC New Product Bulletin is issued three times per year and highlights new tourism product throughout BC.     View the latest issue.    

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