The Research & Planning team conducts research on various aspects of the tourism industry, providing the industry with information to enhance the effectiveness of future marketing activities ...
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This section provides various tourism indicators for Canada, British Columbia, the six regions of British Columbia, and some city level information. The statistics within these publications can be us ...
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Various research publications and reports that can be attributed to one of British Columbia’s six regions can be found by clicking on one of the regions below.
Learn more about Research by Region ...
Research publications and reports relevant to one of British Columbia’s major global markets can be found on the pages below.
Learn more about Research by Market ...
Research reports and publications relevant to various visitor activities in British Columbia or Canada can be found by clicking on one of the categories below.
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The 2006 Travel Activities and Motivations Survey (TAMS) was a comprehensive survey of North American households designed to examine the travel habits, activities and behaviours of Canadians and Ameri ...
Learn more about Travel Motivations (TAMS) ...
This section provides various resources for researchers including research methodologies, how-to-guides, research links, and a glossary.
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