North America

On this page you will find publications and reports relating to North America.

Market Profiles

Research & Planning compiles and publishes data on British Columbia's important tourism markets. The publications discuss outbound travel, the size of the market, traveller characteristics (International Traveller Survey data), competition, market economic profile, and emerging trends.

This table contains a listing of the document items.
Title Date

Mexico Market Profile (2009)

March, 2009

Date refers to the publishing date.

Market Research

BC Short-Haul Golf Maket Study: Vancouver, Calgary & Edmonton

In 2008, Tourism British Columbia, in partnership with Tourism Kamloops have produced the 2008 BC Short-Haul Golf Maket Study: Vancouver, Calgary & Edmonton report on short-haul golf tourists' travel behaviour and their British Columbia golf destination awareness and imagery. Telephone interviews were conducted with 250 golf tourists from Vancouver, Edmonton and Calgary.

2006 Regional Market Study: British Columbia, Alberta, and Washington State

In 2006 Tourism British Columbia commissioned market studies on British Columbia's three major regional markets: the British Columbia domestic market, Alberta and Washington State.

These studies examined prospects' travel patterns, interest in and attitudes toward travel to British Columbia.

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