Regional Profile

The Cariboo Chilcotin Coast Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data as well as historical trend data are presented including visitor volume, accommodation and transportation indicators, and information about regional tourism products.

This table contains a listing of the document items.

Title	Date
Cariboo Chilcotin Coast Regional Profile 2009	January, 2010
Cariboo Chilcotin Coast Regional Profile 2008	November, 2008

Value of the Visitor Centre

The Value of the Visitor Centre (VC) reports are part of an on-going research program examining travellers who use VCs.  The use of the VCs provides communities with an opportunity to influence the activities and satisfaction of travellers, thus increasing the length of stay and the probability of a return visit to the community and British Columbia. Due to increasing needs in communities around the province, Research & Planning, Tourism British Columbia has developed a methodology that VCs can use to measure the impact of the VC on traveller behaviour and to determine the economic benefit of the VC. The pilot project was initiated in 2001, and since, many communities have participated in the study.

This table contains a listing of the document items.

Title	Date
2006 - South Cariboo	March, 2007

Regional Reports

Profile of Visitors to Williams Lake Summer 2008

 The Profile of Visitors to Williams Lake study was undertaken in 2008 to provide data on the characteristics of travellers to the Williams Lake region. Over 500 travellers were interviewed at the Williams Lake Visitor Centre. This report summarizes traveller demographics, trip characteristics, activity preferences, and travel experiences in the Williams Lake region and BC.

• Profile of Visitors to Williams Lake Summer 2008 (Executive Summary)

• Profile of Visitors to Williams Lake Summer 2008

2008 Williams Lake Stampede study

The 2008 Williams Lake Stampede Study was undertaken in 2008 to provide data on the characteristics of spectators (both local and non-local) of the Williams Lake Stampede to complement the findings of the general Williams Lake Visitor Study (Profile of Visitors to Williams Lake). Between June 27 and June 29, 2008, 249 spectators were interviewed. This report summarizes spectator demographics, trip characteristics, travel experiences, and satisfaction of the Williams Lake Stampede.

• 2008 Williams Lake Stampede Study (Executive Summary)

• 2008 Williams Lake Stampede Study